What is the most well-known Korean brand in the world?

Undoubtedly,Samyangand itsBuldak 불닭made viral by tens of thousands of challenge videos on YouTube and TikTok. Buldak is now exported to over 80 countries. In second place,Bibigo(CJ Group) successfully established itself with its frozen mandu dumplings. AndNongshimwith Shin Ramen, the most exportedKorean noodlein the world for decades.

Which Korean brand should I choose to start with?

To start, we recommend beginning with the most versatile brands.Sempioforbasic sauces(soy sauce, gochujang, doenjang) – their products are reliable, well-balanced, and accessible.Ottogifor Korean curry and side dishes.Jonggafor referencekimchi. AndSamyangif you want to have fun with spicy Korean ramen. If you are looking for healthy products, without any additives or preservatives, head to our artisanal brands in ourexceptional productscategory.

What is the HBAF brand?

HBAFis a Korean brand specializing in flavored almonds. Their concept: coating roasted almonds with distinctive and original flavors such as Injeolmi (glutinous rice powder), honey-butter, wasabi, spicy chicken, matcha, and many more. The coating is light and crispy, the flavors strong and addictive. HBAF has become a cult brand in Korea and throughout Asia, and one of the most popular Korean snacksfor export.

Are Korean artisanal brands really more expensive?

Yes, and for good reasons. Artisanal brands like Jookjangyeon, Bangyudang, and Chosanjungproduce their goods using traditional methods: long fermentation in earthenware jars (several years for doenjang), cold pressing, precise roasting, local ingredient selection... These products genuinely make a difference in taste, and they also have the advantage of being easily integrated into everyday European cuisine to transform dishes.

Korean Brands

Korean cuisine is also a story of brands. Some are known worldwide, Samyangwith its viral Buldak, Bibigowith its dumplings now found in all supermarkets. Others are discreet but essential references for connoisseurs, Sempiofor fermented sauces, Jonggafor kimchi.

And then there are the artisans, Jookjangyeon, Bangyudang, Chosanjungthat you won't find anywhere else in France. At Korea Store, we have gathered the best of both worlds: the big names in the Korean industry and the artisanal gems that make Korean gastronomy so rich.

Browse our categories:

Samyang / Buldak

Samyang, founded in 1961, created the first Korean instant ramen, launched in 1963. The brand gained international recognition with its Buldak (볶음면) range, known for its very spicy noodles.

Popularized by social media, Buldak relies mainly on a distinct and easily recognizable taste. The range now includes several variations, such as Original, 2x Spicy, Carbonara, and Cheese.

The Carbonara version is often the most accessible, with a milder profile and a creamy texture.

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Bibigo

Bibigo is a flagship brand of a major Korean food company. It offers a range of products designed for simple use, from mandu (Korean dumplings) to ready-to-eat soups, as well as sauces and condiments.

At Korea Store, we have selected the brand's essentials, those that correspond to the most common uses in Korean cuisine.

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Nongshim Farms

One name, one product: Shin Ramyun. This spicy Korean noodleis the most exported in the world, available in 100 countries. But Nongshim is much more than just Shin Ramyun. There's Chapagetti(black bean sauce noodles, the base for Chapaguri in Parasite), Neoguri(seafood ramen), and a whole range of snacks. Founded in 1965, Nongshim is one of Korea's most iconic food brands.

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Ottogi

Ottogi is one of the most versatile food brands in Korea. Founded in 1969, it offers a wide range of products:sauces, noodles, mayonnaise, curries, oils, rice... The brand is particularly known for its oils, its Korean curry (mild, fragrant, very different from Japanese curry), its ramen, and its cooking sauces. A safe bet for stocking up on provisions for Korean cooking.

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Lotte

Lotte is one of Korea's largest conglomerates, with interests in hotels, shopping malls, chemicals, and of course: confectionery. Their food division has produced two global icons of Korean confectionery: Pepero(those thin biscuit sticks coated in chocolate, stars of Pepero Day on November 11) and Choco Pie(soft biscuits, marshmallow, chocolate, a classic among Korean families).

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Sempio

Sempio is theKorean leader in fermented sauces. Founded in 1946, it is Korea's oldest soy sauce brand. Their range covers all the essentials: soy sauce (Ganjang) for soup, marinade, and table use, gochujang, doenjang, vinegars, and the famous Yondu sauce, a unique umami vegetable flavor enhancer.

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HBAF

HBAF has revolutionized the concept of flavored almonds. Their Korean coated almondscome in dozens of flavors: injeolmi, honey-butter, wasabi, mac, spicy chicken, etc. Each variety is a true discovery. HBAF has become a cult brand in Asia and a staple of Korean snackingin France.

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Jongga

Jongga is a Korean brand specializing in kimchi, with standardized production ensuring stable preservation and consistent quality. It primarily offers ready-to-eat cabbage kimchi (baechu kimchi).

Their kimchi is designed to be accessible and easy to incorporate into cooking, whether as a side dish or in dishes like kimchi jjigae or kimchi fried rice. The flavor profile is balanced, with controlled and consistent fermentation.

A convenient staple for having kimchi available daily.

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